Love Attenborough Love Wildlife

Five decades on it has become one of the most important and best loved nature reserves in the UK.

To help mark this special year Nottinghamshire Wildlife Trust, the charity which cares for the reserve, has launched the Love Attenborough campaign. The aim of the campaign is to highlight the importance of the site and to help raise funds for its long-term management.

It costs in the region of £135,000 each year (or around £2500 per week) to care for the reserve’s wildlife and deliver our education programme which provides opportunities for thousands of children to engage with nature each year .

Attenborough Nature Reserve has a special place in the history of Nottinghamshire Wildlife Trust as it was the fight to save the site that led to the formation of the Trust. This unique site also has a special place in the hearts of thousands of people both locally and across the UK.

You can help support the campaign in a number of ways.  

  1. Make a Donation
  2. Become a Member of Nottinghamshire Wildlife Trust - without the support of members it would be impossible for us to care for sites such as Attenborough and to stand up for wildlife across the county
  3. Donate by cheque. Please make cheques payable to Nottinghamshire Wildlife Trust and send them to Nottinghamshire Wildlife Trust, The Old Ragged School, Brook Street, Nottingham, NG1 1EA. (Please write Love Attenborough on the reverse of your cheque)


All funds will go directly to support work here at Attenborough

Speaking about the reserve earlier this year Sir David Attenborough said:

“When I opened the Nature Reserve near Attenborough village in April 1966 it was clear that this was a place that local people loved with a passion. Wildlife

Trust members and volunteers had fought hard to save it as a nature reserve and the opening drew a substantial crowd. I returned nearly 40 years later in

2005 to open a splendid Nature Centre to a similar atmosphere of excitement and love for the place.


Attenborough Nature Reserve, with its wonderful lakes and reed-beds and pockets of grass and scrub alongside the River Trent, is a real haven for wildlife. No wonder people care so much about it. And its proximity to the city of Nottingham means it is close to many people’s homes and hearts.


As Attenborough Nature Reserve celebrates its 50th Anniversary I would like to congratulate the courageous local naturalists who saved this wonderful place

for wildlife, to commend the Nottinghamshire Wildlife Trust for its catalytic role in the site and to thank you all for having the foresight to make sure education

has been at its centre. As a result of your efforts, more and more people in the area will have wonderful childhood memories of close encounters with wildlife:

glimpsing the startling metallic blue of a kingfisher – watching the rafts of tufted duck.

So thank you, all of you.


I would urge everyone who loves Attenborough Nature Reserve today not to take it for granted.

Please make sure it remains a haven for wildlife and people for the next fifty years by supporting the Nottinghamshire

Wildlife Trust."

Sir David Attenborough, 2nd April 2016


With your support Nottinghamshire Wildlife Trust can continue to care for the reserve and to plan for the next fifty years.